Why Email Verification Matters
1. Protect acquisition spend
- Fake signups distort CAC/ROI, especially on paid campaigns.
- By filtering burner domains, automation workflows only nurture real users.
2. Shield revenue and promotions
- Coupons, referral credits, and trials are prime targets for disposable inbox abuse.
- TrueMail’s signals let you add extra verification for “high-risk but possibly real” users instead of blunt rejections.
3. Improve deliverability and compliance
- High bounce rates tank ESP reputation and can land you on blacklists.
- Regulations such as GDPR/CCPA expect clear provenance. Clean lists make DSARs and deletions painless.
4. Enhance product experience
- Smart typo correction (
gnail.com→gmail.com) keeps legitimate users moving. - Treat verification results as a trust score to unlock progressive authorization for good users.
Email verification isn’t optional—it’s foundational. Try the Disposable Email Checker to see how blocking burner inboxes improves your funnel instantly.